New packaging? Get the design and the rules right together.
Packaging has to sell the product and meet labelling requirements. I handle the regulatory content and work alongside designers on the artwork and brand, so each part has a clear owner.
Design and branding work is done by design collaborators and is scoped and quoted separately.
Who it's for
- A new brand preparing its first packaging.
- A redesign that has to keep the label compliant.
- A design agency that wants the regulatory content checked.
- An imported product being relabelled for Canada.
A new brand preparing its first packaging.Regulatory review
- Content brief
- Review round
- Final check
Design
- Concepts
- Artwork
- Print files
The final check is the gate: nothing goes to print until the regulatory content is confirmed.
What I can deliver
A written scope and quotation, agreed before work starts, sets which of these you need.
- A regulatory content brief for the designer: mandatory elements, sizes, placement, bilingual text
- A review of each artwork round
- A final compliance check before print
- Design and branding through design collaborators, scoped separately
How the work runs
Understand
The product, the pack format, the markets and the brand.
Assess
What the label must carry, before design starts.
Build
Design rounds, each reviewed against the regulatory brief.
Hand over
Print-ready artwork with a final compliance check.
Staff training is available for every module and record. It's scoped with any follow-up verification, so you only pay for what you need.
What's required, and what's optional
Rules, certification requirements and good practice aren't the same thing. Here's how they separate for this kind of work.
- Regulation
- Food labelling requirements apply to the finished package, whoever designs it.
- Certification schemes
- Certification audits check that labels match the product and its allergens.
- Good practice
- Brief the designer on mandatory content before design starts, not after.
- What I do
- I'm responsible for the regulatory review. The designer is responsible for the design.
Common questions
More in the full FAQ.
Can someone design my compliant packaging?
Yes, as a coordinated piece of work: I review the regulatory content and a designer creates the artwork, each with clear accountability. For copackers and multi-product launches, NexLabel, our label review platform run with the Nexsure team, covers everything from brand guide and identity to final packaging design.
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Ready to talk about packaging and branding?
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